The author has coordinated an effort to develop one such strategy- a model of collaborative intervention based upon a successful project for industrial compressed air systems. This model seeks to effect institutional and behavioral change, rather than technological change, and involves government and public-interest facilitators bringing key market stakeholders together to develop a common vision for change. Project costs are shared among all stakeholders, as are the project benefits. Stakeholders share decision-making control, thus motivating them to participate actively and contribute beyond their financial support. This approach contrasts with conventional energy efficiency models in the U.S. in which the government or utilities wholly fund and control a project. It is highly cost-effective and works with market forces for lasting change. A brief analysis of other application and testing opportunities will also be discussed.